
New financial data suggests home care providers may be facing tighter margins under the Support at Home program, with early figures showing declining profitability across the sector. According to StewartBrown’s December 2025 financial performance survey, operating margins and revenue per client both fell during the first months of the new model.
Industry analysts say it is still too early to draw firm conclusions, as the data only captures the first two months of Support at Home operations. However, providers are being encouraged to closely monitor staffing productivity, service utilisation, pricing structures, and the impact of co-contributions as the reforms continue to settle in.
The report also highlighted concerns around long-term sustainability, with EBITDA levels reaching what StewartBrown described as a low point for sector investment. A fuller picture is expected once March 2026 quarterly data becomes available, representing the first full quarter under Support at Home.